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Your project objectives will provide a basis from which Digital Refresh can construct an effective website marketing strategy - a strategy that should be simple to implement but structured to ensure maximum gain.
This strategy will define:
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Target Audience - Who are they and what do they require from your website?
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Media Selection - What method of advertising will generate most interest within the constraints of the project objectives? - e.g. search engine relevancy, banner advertising, search engine sponsorships etc.
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Response Management - How will you respond to enquiries? Should this response be aimed at short term or long term profit? How can this enquiry be perpetuated and turned into a business relationship?
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