A keyword strategy is the identification of words and phrases that your target audience will submit to search engines to find the products and services you offer.

 

Digital Refresh will provide team planning sessions with your organisation to identify this strategy based upon your knowledge of your specific market place and our understanding of internet use and its associated behaviour.  Once these words and phrases have been agreed, reviewed, and tested, they will provide the basis for the structure and design of your website.

 

An appropriate keyword strategy will provide the basis for ongoing success by driving potential customers to your site through search engines and web directories.